Restaurant Business in London Essay Example | Topics and Well Written Essays - 2000 words

Restaurant Business in London - Essay Example This paper illustrates that London is one of the few places on Earth where various kinds of restaurants are found. Since the population of London consists of various ethnicities, there are eclectic sources of food in the city. All kinds of cuisine are present that may range from Greek to Italian, African to Chinese and from German to Belgian. The restaurants present vary in the designs that they are created in too. While some may specialize in outdoor dining, others prefer indoors. The designs and the food both are designed in a way after studying the demands of the customers. In the past few years, there has been an increase in the number of restaurants in London. Many people relate the increase to postmodernism. According to Venkatesh, postmodernism is the term that is often used to capture the present effects of the world order. The transformation of the modernism that has occurred throughout the ages in all parts of the world has had many effects on the dressing, tastes, working habits and lifestyles of the people. Postmodernism has affected the restaurant industry in London too. Over the last few decades, there has been an increase in the demand for restaurants. Dining out is somewhat a ‘modern’ concept and therefore postmodernism has resulted in the success of the restaurant industry. There is a lesser trend of people eating at homes. According to Irving, one-third of the money spent on food and drink in the UK (and London) is spent on dining out. The total money that the restaurants make over a year is around 30 billion pounds. Consumer choices influence the success of the restaurant businesses because the demand for certain products is higher than others. In London, according to Christine & Co, the restaurants that specialize in fast food are more likely to prosper. This is because the busy life in London forces people to eat fast food.